For Handset Providers:

Video sources have expanded beyond the "traditional" contents provided by
movie makers and portals such as Yahoo and Google, particularly YouTube.  
Additional and broader varieties of video contents are now becoming a part of our
daily lives, ranging from entertainment to live security surveillance and monitoring
for homes, offices, schools, nursery day-care, senior-care, hospital emergency
room, commercial, airport, train stations, government, military, bank, and
industrial facilities.  With the advent of fixed mobile convergence (FMC) and
universal mobile access (UMA) for dual-mode cellular and WIFI mobile access, p-
Video-enabled mobile video devices can empower individual video viewers with
video “Region-of-Interest” or “Details on Demand” (DOD) by truly magnifying
video in viewer-selected windows, display higher quality video in these windows,
and video zoom/pan full-screen video, all with full clarity, directly from any of these
video sources.  p-Video productizations can thereby become increasingly
handset-centric.

As the mobile business migrates to increasing handset-centricity, these additional
video contents can be leveraged and utilized by mobile handsets beyond the
traditional video content sources emanating from broadcasters, carriers, and
service and network providers.  FMC/UMA WIFI (for VOIP) has already started
capturing traditional cellular market share, and the FMC/UMA opportunity is
already recognized, embraced, and being exploited.  An example of this is mobile
carrier and service provider positioning to exploit this opportunity with their dual
offering FMC/UMA handsets and multimedia home gateway.  Another example is
the inroads FMC/UMA mobile has already made on non-FMC/UMA carrier market
share.  Video handset providers can thus exploit and leverage this opportunity by
capitalizing on these additional video contents by implementing p-Video in their
handsets.

Mobile "p-Video Lite” is a “stand-alone” mobile firmware system solution for
mobile video handsets, without an external server.  This solution accesses and
utilizes the on-board hardware codec (encoder) chip on the mobile video
handset.  This is frame-rate scalable to the on-board processor.